If you work at it you keep their attention for the rest of the time but even if you lose it, those first few moments should not be squandered. So don't waste it doing the following:
- talking about background and history of the subject area
- describing your organisation with charts and names
- talking about your experience with more than one item from your CV
- describing your organisation, "all about us", to outsiders. They want to know what you can do for THEM
- telling a joke or anecdote. It's usually irrelevant and just keeps the audience waiting. It's also hard to do this well. So even if the joke is relevant, wait until later and just get the talk started
- describing your organisation...
- apologising for being late, for equipment not working properly, for not preparing enough, for not really being an expert (!), for bad slides etc etc etc
- describing your organisation...
- fumbling around with notes and trying to think of something to say to start
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