See how easily the phrase Lollipop moment comes about. And what a lot to pack into 6 minutes! The art of making something stick - and creating a new phrase that's loaded with meaning.
Check this out:
http://www.ted.com/talks/drew_dudley_everyday_leadership.html
Masterful communication. Great speeches. Influence and credibility. By Rhiannon Sanders
Tuesday, May 15, 2012
Friday, March 16, 2012
The many aspects of communication
Here's a whole story with emoticons. Another great Rives contribution, breaking down the barriers of communication.
Thursday, March 15, 2012
Variation is the spice of... Presentations
Sitting in the audience (for a change - nice) and experiencing a principle cause of losing the audience (so now they're sitting writing blog posts..). Whatever you do too long is bad. Doesn't matter that it's OK in itself, in isolation. Same tone of voice. Same slide visible. You lose the audience. Those of you who are sitting here right now can probably figure out which occasion this is. Maybe you have a different opinion?
- Posted using BlogPress from my iPhone
- Posted using BlogPress from my iPhone
Wednesday, March 7, 2012
Have a little courage
Something I talked about at the recent breakfast and lunch meetings has stuck in my mind. After I've already said it, it occurs to me that it's really quite important. It's this: you need a bit of courage to give a good presentation. If you're going to stick out and be remembered then, by definition, you can't take the safe road all the time. But what do people do? Because they're worried about being seen as a fool, they fall back on the most predictable path possibe - if I do things exactly the way everyone else does them, then they can't criticise me for it, can they? One thousand bad PowerPoint slides can't be wrong...
But the irony of the thing is that by doing what's predicted and expected you will fall into the white noise of the background, never to be noticed or remembered. And that might be fine with you most of the time, but some day it will be really important to make a mark, and then you don't dare, or don't know how, or it's too unnatural and falls flat.
I heard a story about someone who dared to step outside the accepted norm, was crticised by co-workers and boss but did it anyway, and went on to win a prize for best presentation. Later they went back to the standard presentation style, never to emerge again. So it's tough! But everyone appreciates someone who does things differently and relieves the tedious flow of endless bullet points and incomprehensible graphs. We know that we remember what sticks out, but we just don't dare to do it ourselves.
Take a deep breath... dare to stick out, at least one time. Give it a try today!
But the irony of the thing is that by doing what's predicted and expected you will fall into the white noise of the background, never to be noticed or remembered. And that might be fine with you most of the time, but some day it will be really important to make a mark, and then you don't dare, or don't know how, or it's too unnatural and falls flat.
I heard a story about someone who dared to step outside the accepted norm, was crticised by co-workers and boss but did it anyway, and went on to win a prize for best presentation. Later they went back to the standard presentation style, never to emerge again. So it's tough! But everyone appreciates someone who does things differently and relieves the tedious flow of endless bullet points and incomprehensible graphs. We know that we remember what sticks out, but we just don't dare to do it ourselves.
Take a deep breath... dare to stick out, at least one time. Give it a try today!
Monday, February 27, 2012
Thursday, February 23, 2012
Seriously good ads Number 2
There's not really so much of number two about this one. Its probably my number one. Hard to beat.
Wednesday, February 22, 2012
Seriously good ads: Number 1
Just for fun, here are one or two ads that I really like. There are some great examples of how to get your message to stick, but never mind the theory, just admire the result. More to follow later...
Wednesday, February 15, 2012
Change the world
It has been said that the only acceptable reason for standing up and giving a presentation is the wish to change the world. Not the whole world of course, all in one go, but some small part of it.
Be that as it may, here's something that comes one step before that:
"Everyone thinks of changing the world, but no one thinks of changing himself."
Leo Tolstoy
Be that as it may, here's something that comes one step before that:
"Everyone thinks of changing the world, but no one thinks of changing himself."
Leo Tolstoy
Tuesday, February 14, 2012
From WHY to HOW
A wonderful example of communicating from "why" to "how". Here's the video I possibly won't have time to show in my talk 15 feb i Stockholm. I've put it up before, but it's well worth repeating.
Check this out!
Check this out!
Subscribe to:
Posts (Atom)