Keep it simple s....d

Well I've been going on about this for some time now so I hope no one thinks this is news ;) but here's a link to a very interesting scientific article which demonstrates once again that you should keep it simple.

http://www.sciencedaily.com/releases/2005/10/051031075447.htm

The title of the article is wonderful: “Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly.”

I guess you get the message.

A couple of quotes: "Anything that makes a text hard to read and understand, such as unnecessarily long words or complicated fonts, will lower readers' evaluations of the text and its author."

"One thing seems certain: write as simply and plainly as possible and it's more likely you'll be thought of as intelligent."