Do it with feeling!

I'm very fond of introducing the subject of content and planning of presentations by using Ethos, Logos, Pathos as the foundation and doing an inventory of the messages/tools/approaches that each individual can use for their specific subject. It's usually a bit harder though to get suggestions without prompting when it comes to pathos: the lists for ethos and logos are long but the last one is very short.

While we're on that subject...there's this problem that started way back in the 1600s, with Descartes,  the separation of the rational self and the emotional;  the separation of the technical and social sciences, science and the humanities, to put it very briefly. In the world I inhabit many people have a long technical education and have focussed enormously on "logos",  ethos usually involves listing a lot of university credits and a whole CV (not the best way maybe). So the concept of pathos is harder. An easy thing to achieve however, is simply to show your own enthusiasm for the subject, to exude positivity, to smile. Use examples that are recognised by the audience and which stimulate emotions, sympathy, intuitive understanding and so on.

In the US  it's not only OK to express emotions when you communicate, but almost mandatory for credibility. Much the same in the UK. But in Sweden it's not OK, and can easily reduce credibility. I might well get a lot of protests on this, but everything is relative! So I sometimes feel that there's an inbuilt resistance to the concept somewhere. It needs more explaining anyway, than the other two.  There's a well-known and wonderful scene from the film "Any other Sunday" with Al Pacino that I've used a few times as an illustration of several rhetorical techniques actually, but it's a great ice-breaker however you look at it. Take a look at this, and try telling me you don't understand what pathos is :)