Wednesday, March 10, 2010

Övertyga inte Övertala

Convince don't persuade! It sounds much better in Swedish. This must be the absolute shortest way of describing the purpose behind all the courses or training I run.  I think the word "övertala" is quite telling: att tala över for those that understand Swedish.
Even better to focus on the fact that you cannot change people's minds, only the CONTENT of their minds. You can lead them to another idea or decision if you do it skillfully.

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